AMANDA UPRICHARD 

+DANCE

For our first collaboration with Amanda she asked that we find a way to appeal to a younger demographic, primarily in the southern states. We asked Ansel Elgort to help us out and while you likely know him as an actor he is very charming dancer as well. He chose the lovely Violetta to be his partner and the result is this sweet film of them together playing off the bygone days of Fred & Ginger. Posted and re-posted with hundreds of thousands of hits, this film increased sales for the season at Amanda Uprichard by over 30%. It was also shared with many of the networks and featured on their sites and social media outlets. Additionally, it has been posted and shared by countless private viewers generating both sales and brand awareness that reached far beyond the American South.